Last Updated: December 9, 2019
We collect information from you when you subscribe to a newsletter, fill out a form, respond to a survey or marketing communication or enter information on bergenoptometry.com.
Any of the information we collect from you when you register, sign up for our newsletter, respond to a survey or marketing communication, surf our website or use other site features may be used in the following ways:
The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. We do not ask for sensitive information via our online forms and any information submitted via those forms are sent in clear text via email, which is not a secure form of communication. Do not submit any sensitive information via our online forms (e.g. Social Security Number, Date of Birth, Driver’s License Number, etc)
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.
We do not sell, trade, or otherwise transfer to outside parties users’ Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.
We have not enabled Google AdSense on our site but we may do so in the future.
According to CalOPPA, we agree to the following:
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place; however, your selection of the “Do Not Track” option provided by your browser may not have any effect on the collection of certain information by the website’s security mechanisms that are in place to improve security. Be advised that any third party links on the website may or may not honor Do Not Track Signals. Below are links that explain how to turn on and off Do Not Track Signals in some of the browsers.
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under the age of 13 years old.
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email:
This Agreement does not transfer from bergenoptometry.com to you any of bergenoptometry.com or third party intellectual property, and all right, title and interest in and to such property will remain (as between the parties) solely with bergenoptometry.com. The Bergen Optometry logo and all other trademarks, service marks, graphics and logos used in connection with bergenoptometry.com are trademarks or registered trademarks of bergenoptometry.com. Other trademarks, service marks, graphics and logos used in connection with bergenoptometry.com may be the trademarks of other third parties. Your use of bergenoptometry.com grants you no right or license to reproduce or otherwise use any of the bergenoptometry.com or third-party trademarks.
Bergen Optometry reserves the right, at its sole discretion, to modify or replace any part of this Agreement. It is your responsibility to check this Agreement periodically for changes. Your continued use of or access to bergenoptometry.com following the posting of any changes to this Agreement constitutes acceptance of those changes. Bergen Optometry may also, in the future, offer new services and/or features through bergenoptometry.com (including, the release of new tools and resources). Such new features and/or services shall be subject to the terms and conditions of this Agreement.